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Event Details
SASchool - Search and Social School 2011 - A training day in Manchester for students in search, social media and digital marketing
For the second year running, we'll be running SASchool with four of Manchester leading digital marketing agencies. You'll learn tricks and tips on how to work the craft, hear about the latest developments from search and social media platforms and leave knowing and understanding what to do when you enter the digital marketing world of work.
The Agenda for the Day
09:30 - Registration
10:00 - 10:10: Introduction with David Edmundson-Bird and Brendan Keegan
10:10 - 11:00: "What's new in Search 2011?" with the MediaVest Team - looking at what's new and hot this year in Search and Social Media Marketing.
11:00 - 11:45: "How do Search Marketers Think about Keywords?" with Neil Yeomans from Lakestar followed by questions 11:45 -12:00. Neil will show you how to investigate keyword research and provide tips and tricks of the trade.
12:00 - 12:45: "Optimizing a Page and a Site - 'How To" with Al Machin from theEword followed by questions 12:45 - 13:00. Al gives us a real "101" approach from the beginning.
13:00 - 14:00 Break for lunch
14:00 - 14:45: "Introduction to making a solid PPC Account" with Clair Westcott from I-COM followed by questions 14:45 - 15:00. Clair will show you how to set up PPC from scratch and how to run an account.
15:00 - 16:00: "Where Search and Social Meet" with Mindy Gofton from I-COM. Mindy will talk about how you integrate social media elements into a wider strategy
16:00 - 16:30: "What's Next in Search, Analytics and Social?" with Simon Wharton from PushOn. Simon will point to the things that will be important in the next few years.
16:30 Come and join us for a few beers in Taurus, network with some of the presenters.
Remember our hashtag for the day is #saschool11 and our official web site with upcoming jobs for graduates, news and buzz is http://searchandsocialschool.com
When & Where
Main Lecture Theatre (MLT)
MMU Business School
Aytoun Street
M1 3GH Manchester
United Kingdom
Wednesday, February 23, 2011 from 9:30 AM to 5:00 PM (GMT)
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